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How to Drive Lead Acquisition with DemandGen’s ABM Framework
With the staggering increase in channels and near-continuous bombardment from eager sellers, buyers have become decidedly more difficult to reach. That’s why every conversation I have with a client or...
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Selecting Winners: Successful Recruiting for Sales
I’ve been very successful using a process called Selecting Winners which was developed by Barry Shamis, an expert in recruiting, hiring, and retention. I won’t go into all the details of Barry’s...
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How Marketing Leads the Charge for Good CX
Delivering an exceptional customer experience (CX). That’s the holy grail every business chases: 87% of business leaders agree that exceptional CX is a must for their organization. Why? Because a good...
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Staying Out of Email Jail: Follow These Best Practices for Avoiding Spam Filters
About 25% of email marketers count deliverability as their main barrier to effective marketing. Internet Service Providers are fighting an ever-increasing battle against spammers that, while...
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6 Secrets to Winning a Marketo Revvie Award
Marketing is all about making your company’s products and services shine, and the reward you reap for those efforts benefits the company’s bottom line. Beyond the KPIs and ROI, though, wouldn’t it be...
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Get A+ Results from your Marketing Agency: 5 Tips for a Successful Partnership
You’ve hired an agency. Now what? At DemandGen, we have a detailed checklist for every step from start to finish, from the signature on a new Statement of Work to celebrating a project’s success....
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Ever Meet a Salesperson Who Loved Their Marketing Team? You Have Now
I joined DemandGen in 2017 and, as a salesperson, I’ve figuratively died and gone to heaven. Before working at DemandGen, I didn’t get many inbound leads from marketing and was responsible for...
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Still Under Construction? “Phase In” Your Demand Factory
At the start of this year, DemandGen’s CEO, David Lewis, claimed “a new vision for how to think about operationalizing marketing automation and related marketing technology: building your Demand...
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Focus on These 3 Things to Effectively Manage Change in Your Organization
When’s the last time your organization undertook sweeping change and everyone was excited to be active participants in a successful transformation? According to Gartner, over the past three years the...
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Why Digital Marketers Love Marketing Automation
I was a digital marketing professional when I first fell in love with marketing automation (MA). As an early adopter, I shared stories with my peers of all the great new capabilities we had because of...
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How Digital Transformation Is Driving CX
The pandemic forced organizations to undergo rapid and vast digital transformations. The silver lining is that by adopting digital tools, businesses have found new ways to improve operations, reduce...
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MarTech Mishaps: What Happens When You Buy First, Ask Questions Later
If you’ve ever been part of a MarTech software implementation that went sideways, or that didn’t see the results your vendor promised, you’re not alone. In fact, when it comes to taking extra time up...
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A True Lead Management Framework is More Than Just a “Funnel”
Among all of the different technology options, channels, tactics and strategies, a key tool for any company seems to fade into the background noise: a Lead Management Framework. Most companies will...
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Communication Is More Important than Ever, Making It the Perfect Time to...
The COVID-19 pandemic has forced all of us to find new and different ways to communicate with our family, friends, colleagues, clients, and prospects. With the majority of us now working remotely,...
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The CMO’s MarTech Wish List for 2018
One of the best parts of my job is that I get to meet with a lot of high-level marketers, CMOs, and sales leaders throughout the year and learn about what’s important to them. Since annual planning...
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Customer Appreciation Is More Than Gratitude, It’s A Partnership
At DemandGen, we’ve chosen June as our official “Customer Appreciation Month” to recognize the loyalty and success of our many, many great clients. But in reality, we feel like “every day of the year”...
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Manage Lead Routing with Ease in Salesforce — Without Knowing How to Code
If you’ve tried to match leads to existing accounts in Salesforce, you know there’s just no easy way to do it. LeanData addresses this gap by automatically matching leads to accounts. But wait,...
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Blueprint for Success: Laying the Groundwork for a Successful MarTech Deployment
Well before construction begins on a structure such as a home or an office building, architects and engineers design the building and draw up a set of blueprints with exact specifications for how the...
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6 Key Roles in a Demand Generation Marketing Team
As a marketer, creating demand for your products and services is your top priority. Enter demand generation – the practice of nurturing prospective leads to conversion. The mission for any demand...
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New Year, New Feature: Increase Speed to Lead with Eloqua’s New Salesforce...
Last month, Eloqua released the Salesforce Integration for Oracle Eloqua app as part of their controlled availability program. I installed the app and took it for a test drive to see what it could do....
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